Marketing Strategy, Anyone..

Marketing Strategy is probably the most used term in any marketing/business text book, conversation or a business meeting. Any business plan wouldn’t be complete without clearly defining a marketing strategy. So what is it, and how can businesses develop effective marketing strategies? The goal of this post is to address this critical question for any business. One important thing to note here is that a strategy is not just for large corporations and multi-million dollar businesses. Every business entity, of any size, type must have a strategy to market. Even not-for-profit or public organizations need to go through strategy exercise to develop a common directive and higher team engagement.